Joico K-PAK Reconstructing Shampoo

Lather in lustrous, more resilient hair. Formulated with damage-seeking Keratin and protective Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and (bonus!) prevent future damage.* *When used with K-PAK Reconstructing Conditioner Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.*   Gently cleanses damaged hair Rich lather *When used with K-PAK Reconstructing Conditioner Directions: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.